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Swedish thinking. Better living.

Rooted in our Swedish values and a sustainable relationship with nature, we design with a clear purpose. We do everything we can to care for the health of our planet for future generations. Not only do we create taste experiences, care for garments and maintain a comfortable home. We also help people live better so they can explore more.

A century of better living

Electrolux has been creating better living for 100 years. We are proud of what we have achieved and we don't stop there. Explore our current and future commitments within our Better Living Programme.

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Shape Living for the Better

Our approach to sustainability is integrated into our company purpose 'Shape living for the better'. We want to make a change for the better by being the best appliance company in the world, making a positive everyday difference in people's lives and for our planet.

Professional expertise

Our 100 years of experience and a rich heritage in meeting the high demands of professional chefs has given us an expertise we place into our kitchen products, so that you can get the most out of your kitchen at home.

Swedish values

Founded in Sweden in 1919, we believe in creating experiences that are shaped by the way we live. Rooted in our Swedish values and a sustainable relationship with nature, we design with a clear purpose. This is in everything we do. From caring for your clothes to keep them looking new and lasting longer; in designing intuitive kitchens that focus on the joy of taste and improving wellbeing in your home.

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Our purpose

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Starting a century ago with a single vacuum sale, we’ve grown to be a global leader in home and professional appliances with one purpose in mind: to shape living for the better. We do this by reinventing taste, care and wellbeing experiences for more enjoyable and sustainable living around the world.